Back Up's identity - have your say!


Back Up is inviting our supporters to tell us what you think of our identity and website so we can improve the way we communicate with you.

As you may have noticed, in the last year Back Up has undergone a few changes. Research among our supporters revealed that our website and identity didn't reflect our values. We took on board what you said and have changed things - now we want to find out if you think those changes were for the better.

Based on our old logo and website, just 4% of you thought we appeared vital and just 12% thought we seemed inclusive. As a charity that transforms the lives of anyone affected by spinal cord injury, we knew that we had to improve.

We launched our new logo at the beginning of 2011 and our new website went live last March. Please let us know what you think by taking five minutes to complete our survey

Please email your comments Indira