Just before Christmas, Back Up’s Corporate Partnership’s Manager and PR and Communications Manager met with the owners and charity team from healthcare marketing and communications agency, Aurora, to discuss plans for a potential partnership.
Up against Back Up were two other shortlisted charities and as Claire Eldridge, Aurora co-owner and manager explains, the selection process to be their ‘Charity of the Year’ was far from easy:
"It was a really difficult decision - We didn’t want to say no to anyone. In the end though, we felt there was a good fit between our two organisations and Back Up did a great job of showing us how the partnership could work to both our advantages.”
Another factor that may have been in our in favour was that one of the team members at Aurora had a personal connection to the charity, as her father was spinal cord injured in 2005.
For Back Up, the partnership will allow us to tap into Aurora’s extensive expertise in strategy, market access, digital, media, creative and medical education, giving us two days a week of their staff time to help us reach more people with spinal cord injury and potential new supporters. Additionally, they plan to get the whole workforce behind raising funds for Back Up throughout the year.
Neil Crump, Aurora’s other co-owner was also keen to emphasise the benefits to their organisation:
“The partnership offers us unique staff development opportunities through Back Up’s ‘buddy’ scheme, the chance for staff to use their expertise in a different sector and most importantly the satisfaction of making a measurable difference to a vital, national charity.”
Back Up's Chief Executive, Louise Wright had this to say:
"We're very excited about this new partnership - it is a fantastic opportunity to raise Back Up's profile both in the healthcare sector and with the general public and will ultimately help us transform the lives of many more people with a spinal cord injury."
If you hear more about Back Up in the media over the next year, there is a good chance that the team at Aurora will have had something to do with it!